Enter Mormor — a Copenhagen-based branding unit, who helps companies find and communicate their core brand roots, in an aesthetically sharp and eye-pleasing manner.
~ BRAND REVIEW
Could you use Mormor's fresh set of eyes to take a close look at your brand, and spot potential brand opportunities?
— Then meet our Mormor Brand Hack. With every new client or project, we take a deep plunge into your brand in order to spot areas for brand improvement — strategically, visually, and creatively.
This will give you, and us, vital insights into your brand, and also ideas about where you might be missing out.
Our Brand Hack is a free service as we see it as an imperative foundation for all our work. The Brand Hack is 100% no-strings-attached, so if you give us a cup of coffee, we will give you at least a handful of new, fresh ideas. Reach out to us here:
~ OUR SERVICES
~ OUR SERVICES
With an oldschool-cool-driven mindset, Mormor blends brand strategy with a creative, tight expression that not only respects your roots, but gives your brand an edge in the market.
Based on your brand, Mormor will outline the strengths and opportunities that lie within your brand, and advise you on how to communicate these across your platforms.
Strategy
Brand DNA
Target Group Profiling
Communications Strategy
Creative direction
Visual identity
Graphic design - all media
Art direction
Creative execution
Concept Development
Social Media Content
Influencer strategy
Video Production
~ WHY MORMOR
- In a high-speed world, where everything changes by the second, it’s important to have solid roots and know what you stand for.
- To us, this is a “mormor”. A mormor is true to herself, and her values. She is a storyteller. She is honest, and tells you straight up, if you’re doing something bad. - But a mormor also puts you back in the saddle, smarter and better.
- Mormor originates from the wish to help brands find their inner essence and brand core. Inspired by a grandmother’s grounded values and tough-loving personality, Mormor helps ensuring that your brand identity is sharply defined, visually as well as strategically.
- Like a true Mormor, personality is key - and we will make sure that yours will stand out from the crowd (with your best face forward, of course).
~ TRACK RECORD
~ TRACK RECORD
AARHUS UNIVERSITET
AALBORG UNIVERSITET
ARLA
ARC
ALLER
BAUHAUS
BESTSELLER
CARLSBERG
COCA COLA
DSB
E-ON
FREDERIKSBERG KOMMUNE
HUAWEI
INVITA
IMPLANTATKLINIK KBH
AARHUS UNIVERSITET
AALBORG UNIVERSITET
ARLA
ARC
ALLER
BAUHAUS
BESTSELLER
CARLSBERG
COCA COLA
DSB
E-ON
FREDERIKSBERG KOMMUNE
HUAWEI
INVITA
IMPLANTATKLINIK KBH
JA FILM
JYSK
KØBENHAVNS UNIVERSITET
LEGO
LEO INNOVATIONLAB
MARTIN ASBJØRN
METROXPRESS
MUSIK AKADEMI AMAGER
NORTHMODERN
OK BENZIN
SCANDIC
SMILEDESIGNS
TUBORG
VALRYGG ARCHITECTURE
UDENRIGSMINISTERIET
JA FILM
JYSK
KØBENHAVNS UNIVERSITET
LEGO
LEO INNOVATIONLAB
MARTIN ASBJØRN
METROXPRESS
MUSIK AKADEMI AMAGER
NORTHMODERN
OK BENZIN
SCANDIC
SMILEDESIGNS
TUBORG
VALRYGG ARCHITECTURE
UDENRIGSMINISTERIET
~ MEET THE MORMORS
Behind Mormor, you’ll find Vicky and Louise. We met in 2016 in Blågårdsgade, where our mutual passion for helping brands stick out from the crowd brought us together. Vicky with her impeccable visual taste and aesthetic, and Louise with her deep-drilling eye for brand insights. Quite a great combination, we realized. Today, we’re still in Blågårdsgade, but now with the purpose of giving brands a little extra Mormor-dazzle.
Louise B. Rasmussen
Brand Strategist
Louise is a true brand fanatic. Having worked with brand- and communications strategy at some of Denmark’s largest advertising- and media agencies like Carat, Zupa Recommended and isobar, Louise has always had a strong emphasis on creating a solid strategic foundation for the creative work. Oh, and like a real Mormor, she loves cats (and has two at home. #crazycatlady).
Vicky Juel Andersen
Brand Designer & AD
Vicky is a passionate designer, who particularly thrives on creating conceptually strong and eye-catching branding material. Vicky has a proven record of working on big-scale graphic projects in design agencies like E-types and Mustache, and lately as an independent designer. At her leisure, Vicky likes to pet her old co-owned French Bulldog.
Vicky@mormorcph.dk
Vicky's LinkedIn
